OneGTM

Website

chirplabs.io

INDUSTRY

Pre-Revenue SaaS

STAGE

Pre-Revenue / Early GTM

ENGAGEMENT

30 Days

SDR Hires

Zero 0 headcount required

TOOLS

SERVICES

GTM Engineering

Signal-Led Outbound

Clay Enrichment

Book a Strategy Call

GTM Engineering

Signal-Led Outbound

Clay Enrichment

Result

Full GTM stack live in 30 days domains, inboxes, warmup, Clay segments, and signal detection layer built from zero

4-Tier ICP scoring model built and validated with Claygent AI running qualification continuously

Pipeline conversations flowing with zero SDR hires every sequence trigger-based, 100% attributed to signal source

Overview

Pre-revenue. No infrastructure. No ICP. No SDRs. Pipeline needed anyway.

Chirp Labs had a product ready for the market but zero GTM infrastructure. No sending domains, no ICP definition, no buying signal detection, no CRM visibility. They needed pipeline conversations without the cost and ramp time of hiring a single SDR.

The challenge wasn't just building outreach it was building an entire signal-based motion from scratch, in 30 days, that could generate qualified pipeline automatically and scale without headcount. Infrastructure and enrichment had to be locked in before a single email was sent.

THE CHALLENGE

Before vs. After

Before ONEGTMLAB

Zero outbound infrastructure no sending domains, no inboxes, no warmup

No ICP definition who to target, how to score, and when to reach out all undefined

No signal detection outreach entirely timing-blind, no buying window triggers

Zero CRM visibility no attribution from signal to meeting to pipeline

Needed pipeline without the cost of hiring a single SDR

After ONEGTMLAB

Full GTM stack live in 30 days: domains, inboxes, warmup, Clay ICP segments, signal layer

4-Tier ICP scoring model built and validated with Claygent AI running continuously

Every sequence trigger-based funding, tech installs, or intent events, zero spray-and-pray

100% pipeline attributed to the exact signal that triggered each outreach

Zero SDR headcount required to generate pipeline conversations

"We went from zero infrastructure to a live signal-based outbound motion in 30 days no SDRs, no spray-and-pray, just targeted outreach triggered by real buying signals. OneGTMLab built the full stack: domains, inboxes, Clay enrichment, ICP tiers, and Instantly sequences all connected and live. Pipeline started flowing before most agencies would have finished their onboarding call."

Nick Armstrong

Founder & CEO · Chirp Labs, Pre-Revenue SaaS

What We Built

Three systems. One connected motion.

GTM Engineering Foundation

Domains, inboxes, warmup, Clay ICP segments, and signal detection full outbound infra live in 30 days. Zero SDR headcount required to generate pipeline.

Signal-Triggered Sequences

Multi-signal detection feeds AI-personalised sequences via Instantly. Every email triggered by a real buying signal funding, tech installs, intent. Zero spray-and-pray.

Pipeline Visibility Stack

ICP lists, context cards, A/B tests, CRM dashboards every meeting attributed to the exact signal that triggered it. Signal to Closed Won, full visibility.

What We Built

Full GTM stack. Zero SDR hires. 30 days.

30d

Full GTM stack live from zero

4-Tier

ICP scoring model built and validated

SDR hires needed

100%

Pipeline attributed to signal source

Chirp Labs went from pre-revenue with no GTM infrastructure to a live, compounding signal-based outbound motion in 30 days. Pipeline conversations started flowing before most agencies would have finished onboarding. And every meeting was tied back to the exact signal that triggered it.

Zero infrastructure to a live signal-based outbound motion in 30 days, zero SDR hires

Three systems. One connected motion.