Cybersecurity · Pre-revenue to Series C

GTM Engineeringfor cybersecurity.

Positioning, buyer intelligence and signal-led outbound — engineered into one system that builds pipeline without adding headcount.

We have done it all

AppSecAI SecuritySaaS Security DSPMCTEMTPRM SIEMIAMand more

GTM
Engine Central Core

01Positioning Engine

ICP & buyer personas
Value proposition
Messaging framework

02Buyer Intelligence

Company insights
Buying committee
Intent signals

03Signal Detection

Intent & trigger events
News & funding
Technographic signals

04Outreach Engine

Multi-channel sequences
Personalization at scale
Deliverability & timing

05Pipeline Growth

Meetings booked
Pipeline generated
Revenue influence

Security and devtools teams we build pipeline for

Proof

Security operators trust us in markets others avoid.

★★★★★

Quality data is essential to a successful B2B outbound motion. ONEGTMLAB not only helped us streamline our prospecting data engine — they layered on domain expertise in cybersecurity to prioritize outreach to prospects with the most relevant propensity and timing signals.

They are the one-stop shop, both in building out a nascent go-to-market practice and scaling your ever-growing GTM needs.

Eric Wong

VP of RevOps, Endor Labs

★★★★★

It's really hard to find a growth agency that gets it. So many skills need to come together to move the needle — product marketing, go-to-market engineering, and understanding of current processes, personalities and programs.

My experience with OneGTM Labs has been terrific. I recommend them without hesitation, which I can't say about 90% of the agencies I've worked with over my 20-year career.

Elias Terman

VP of Marketing, Vorlon

SIGNAL_PIPELINE.run LIVE

From Signals to Revenue

Real-time pipeline of high-intent opportunities

01

Signal detected

CVE · CISO hire · funding

Detected

02

Account enriched

clay · technographic

Enriched

03

Fit + intent scored

A1 to I tiers

Scored

04

Routed to play

1:1 · 1:few · pool

Routed

05

Multi-channel touch

email · linkedin

Engaged

06

Meeting booked

synced to CRM

Booked

3–5x

reply rate vs
cold blast

2.4x

pipeline
conversion

80%+

signal
accuracy

Powering pre-revenue cybersecurity GTM

Real-time monitoring

01

02

03

04

ENGINE

AI WORKFLOW CORE

Strategy1 Week

Positioning
ICP & personas
Messaging
Competitor analysis

Buyer intelligence2 Weeks

Signal stack
Enrichment
Scoring
TAM mapping

GTM build2 Weeks

Sequences
Domains & inboxes
Routing engine
Automation

Launch & scaleOngoing

Outbound live
Meetings booked
Pipeline growth
Optimization

500+

Meetings booked

$120M+

Pipeline generated

3.5x

Pipeline efficiency

40+

Cybersecurity companies

Your pipeline, in numbers

0

Meetings booked, a live week — ▲ 18% vs last

0

Accounts in-market, tracked in real time

0

Avg reply rate — 3-5x cold baseline

0

Pipeline influenced, synced to CRM

Under the hood · Buyer intelligence

We go deeper than any list ever will.

Most agencies buy a list. We engineer a living buyer-intelligence layer — firmographics, technographics, buying power and real-time intent, scored to the individual contact. A real architecture we run for a cybersecurity client, not a mockup.

~20K

Accounts enriched & scored

100K+

Contacts in the pipeline

9

Persona tiers, A through I

<2%

Email bounce rate

GTM signal architecture

40%

Firmographics

TAM accountsSWE headcountEng % of workforce DevOps headcountGrowth / EnterpriseIT-consultancy filter

40%

Technographics

AWS / GCP / AzureGitHub ActionsJenkins GitLabC++ / Java / BazelContainers src: HG Insights · BuiltWith · job posts

20%

Buying power

Series B+ / Unicorn / IPO-readyFunding · Crunchbase Security hiring velocityRevenue bands

Signal → scored → routed

Intent

CVE · breach · funding

Firmographic

TAM · headcount

Technographic

cloud · CI/CD

Buying power

funding · hiring

Enrichment

Clay · waterfall

Scoring engine

A1 → I

fit + intent, per contact

Fit + intent score

9 persona tiers

Routed play

1:1 · 1:few · pool

Intent signals we watch · src: Claygent · CommonRoom · HG Insights

FedRAMP / SOC2Security breachCVE / zero-day Funding eventWebsite intentDevSecOps hiring CISO job changeAI / ML hiringM&A activity Social listening · Reddit

Buyer intelligence · persona priority

★ Highest priority

CISO

Information Security

CXOA1VPA2MgrA3Sr.EngA4

High priority

AppSec

Application Security

VPB2MgrB3Sr.EngB4

High priority

DevSecOps

VPC2MgrC3Sr.EngC4

High priority

ProdSec

Product Security

VPD2MgrD3Sr.EngD4

Medium priority

DevOps / AISec

DevOps / AI Security

VPE2MgrE3Sr.EngE4

Medium priority

Cyber / InfoSec

Cyber / Info Security

VPF2MgrF3Sr.EngF4

Medium priority

Cloud / Platform

VPG2MgrG3Sr.EngG4

Low priority

Engineering

CXOH1VPH2MgrH3Sr.EngH4

Low priority

Procurement

I tierlast resort

Priority legend

A

Highest priority

Primary decision makers

B–D

High priority

Key influencers

E–G

Medium priority

Supporting roles

H–I

Low priority

Low influence / last resort

Key insights

Focus on A & B tier

They drive the majority of buying decisions.

Engage early

Involve leaders before technical evaluation.

Expand influence

Move from B to A through value & trust.

4A-tier roles
Highest priority

9B–D tier roles
High priority

9E–G tier roles
Medium priority

5H–I tier roles
Low priority

Focus smarter

Build stronger relationships with the right stakeholders.

Exclusion engine

7-point consultancy filter

Product, platform and pricing page checks
App-login and dev-portal subdomain checks
SI implementation-partner fingerprint
Flagged accounts marked down 50 points

Persona precision

20 to 40 keywords each

Exclusion keywords per persona: IAM, firewall, GRC, forensics
Real AppSec domain expertise, not keyword matching
Competitor displacement sets mapped inside the TAM

Data freshness

<2%

bounce rate, from real-time enrichment on every record — versus 15-20% stale on default Apollo or Clay pulls.

See what we would build for you.

First name and work email. Your calendar opens on the next screen.

The shift

Your outbound is not broken. It is unengineered.

Security buying committees have never been noisier. Winning outbound is not about volume — it is about reaching the right account at the exact moment they are in-market, with a message built from their own signals.

Duct-taped outbound

✕Scraped lists that never sync back to the CRM
✕The same generic pitch to a CISO and a DevOps lead
✕No signals, no timing, no idea who is in-market
✕SDRs drowning in manual research
✕Your brand burned in a market where everyone talks

→

Engineered GTM

✓Signal-triggered plays that fire the moment intent appears
✓Messaging built from real buyer language, per persona
✓Fit and intent scoring that routes effort to the right accounts
✓Enrichment and orchestration that run without humans
✓Live dashboards your Monday review reads in ten minutes

The gap, measured

Other GTM agencies ONEGTMLAB

Cyber & devtools fluency

ThemOut of depth

UsDomain fluent

Signal & intent data

ThemRandom scraped lists

UsReal buyer signals, timed

Deep enrichment

ThemSurface firmographics

UsWaterfall, per account

Account-based motion

ThemBulk blasts

UsTiered, multi-threaded

What you keep

ThemA rented service

UsYou own the whole engine

Book the call

Thirty minutes.
No deck. No pitch.

You leave with your ICP sharpened, the security signals worth watching in your segment, and the fastest path to qualified pipeline. Whether or not you work with us.

The same call Endor Labs and Vorlon started with Limited cyber slots each quarter US hours available

See what we would build for you.

Two fields. Your calendar opens on the next screen.

90% of our clients sell into security. We will already know your market when you show up.

GTM Engineeringfor cybersecurity.

Security operators trust us in markets others avoid.

From Signals to Revenue

We go deeper than any list ever will.

CISO

AppSec

DevSecOps

ProdSec

DevOps / AISec

Cyber / InfoSec

Cloud / Platform

Engineering

Procurement

7-point consultancy filter

20 to 40 keywords each

Your outbound is not broken. It is unengineered.

Thirty minutes.No deck. No pitch.

See what we would build for you.

Thirty minutes.
No deck. No pitch.